About

I am a product and technology operator working at the intersection of product development, data platforms, and artificial intelligence.

Today I work as a fractional product and delivery leader, splitting time between active client engagements and a founder portfolio. The portfolio gives me ownership and optionality; what I look for in a primary engagement is depth inside a single hard problem with a team I can learn from.

My work focuses on building systems that move from concept to production in complex environments where engineering, product strategy, and operations must align.

I have led product and delivery organizations, built AI-driven systems, and helped companies scale digital platforms across both software and hardware products.

My background includes scaling SweatWorks from under $100K to $20M in revenue, leading AI delivery and explainability at Verusen, and founding Ataraxy, a digital product agency partially acquired by White Pearl Technology Group.

I write and speak about product organizations, AI transformation, and the philosophy of technology.

The arc

I started in the early Montevideo startup scene — the kind where you learn everything because there's no one else to do it. From there I moved to OLPC and Plan Ceibal, coordinating technology deployments that put laptops in the hands of every child in Uruguay. That work taught me what happens when ambition meets logistics at national scale.

Then DIRECTV Latin America, where I learned how large enterprises actually move (slowly, unless someone pushes). After that, SweatWorks — where the real operating education happened. I joined when we were 7 people and left when we were 150. As COO, I ran delivery and operations for clients like Nike, Equinox, and SoulCycle, building the machine that shipped connected fitness products. IoT hardware, mobile apps, backend systems, content platforms — all of it, all at once. One of those products, the Nix Hydration Biosensor, won a CES Innovation Award. My name wasn't on the press release — I was the operating system behind it.

After SweatWorks, I moved into AI. At Verusen, as Director of AI Delivery and Technical Operations, I led AI explainability productization, technical operations, and SOC 2 Type II readiness for a supply chain intelligence platform. Enterprise AI is a different animal — the technology is only half the problem. The other half is getting organizations to trust it and integrate it into how they actually work.

In 2023, I founded Ataraxy — a consultancy built on a simple thesis: most product organizations don't need more process, they need better delivery. The process management framework I built became the differentiator behind the partial acquisition by White Pearl Technology Group, the publicly listed Swedish technology holding. Ataraxy as the White Pearl joint venture still operates; a part of the operation later merged with Sidetool to expand what we could do.

Today I run multiple engagements simultaneously: CEO at Ataraxy/Sidetool, Quality and Delivery Operations Lead at Q CELLS North America (process optimization and AI implementation), Portfolio Delivery Lead at SMG, and guest lecturer at Universidad Católica Argentina where I teach Strategic AI. Through 2025 and into 2026 I was founding team and Head of Product at Kleva, a voice AI collections platform for LATAM fintechs that closed a $1.55M seed round led by Wollef Ventures.

The book

I wrote Manual of Digital Ataraxy: Unshaken Amid the Scrum Circus — a book about surviving modern product management without losing your mind or your standards. It's equal parts operational manual and philosophical argument against the cargo cult of process for process's sake.

Credentials

Forbes Tech Council member. Harvard Business Analytics Program. AI Product Management and Strategy from the Digital, Data, and Design (D^3) Institute at Harvard. PMP certified. None of which matters as much as the work itself, but the work doesn't fit on a badge.

The rest

I read across philosophy, poetry, and politics — Borges, Vilariño, Pizarnik, Sadin. I think in Spanish and English, sometimes in the same sentence. I'm based in Montevideo, Uruguay, which is a good place to think clearly and ship work without the noise.